Our Story

ISIMO was founded in 2025 by me! Hey, I’m Alice. Starting my own brand has always been a dream of mine — a way to grow my love for fashion and swimwear and bring my vision to life. I’ve always believed that style shouldn’t come at a high price, which is why I created ISIMO to offer affordable yet high-quality pieces that make you feel confident, comfortable, and effortlessly beautiful.

ISIMO is more than just a brand to me — it’s something I’ve built from passion and purpose. Every design is created with care, focusing on simple, timeless styles that you’ll want to wear again and again. I want every piece to feel special — made with love and designed to last.

ISIMO really came to life during a particularly difficult time. It has helped me not only persevere but also prove that anything is possible. I started ISIMO to inspire women to feel confident in their own skin and to love themselves just as they are — and we believe that’s best done in our pieces!

Thank you for being part of the ISIMO journey. Your support means so much to us! I’m so excited to keep growing, creating, and sharing this brand with you.

Lots of love,
ISIMO ♥️